Here at RoHo we have noticed that many businesses and nonprofits alike have been stepping up in big ways during this trying time. Whether it’s providing PPE to those who need it or brewing hand sanitizer instead of whiskey, many businesses are getting creative and thinking of innovative ways to make a difference. We thought we’d go ahead and share their inspiring stories of going above and beyond to help those in need.
These are some of our favorites:
- Love Your Melon – This apparel brand dedicated to giving a hat to every child battling cancer in America, donates 50% of its profits during normal business operations. Now, Love Your Melon is going a step further to support cancer patients and their families during this trying time. LYM has started to fund streaming services, online games and learning initiatives to help children and families in hospitals and care facilities, as fewer family members and friends are able to visit them in hospitals.
- Maui Brewing Company – Hawaii’s largest craft brewery, pivoted to meet a need for hand sanitizer. They began producing it in its Kupu Spirits distillery in Kihei. Using liquid from gin and whiskey distillation, they began producing sanitizer. In addition to selling it to their customers, the company donated more than 1,000 gallons of its newly created hand sanitizer, worth about $35,000 to first responders, nonprofits and community members.
- Paula’s Choice – This ethical skincare line has stepped up in a huge way. They make the case that quality research and testing have been central to who they are as a brand and have decided to put their money where their principles are, donating $50,000 to the COVID-10 Solidarity Response Fund at the World Health Organization. This fund works to track and understand the spread of the virus, ensure patients get the care they need, gives frontline workers essential supplies and information, and accelerates efforts to develop vaccines, tests and treatments.
- Every Dog Matters – A local animal rescue group in Boardman, Ohio recognized the growing concern in the area that the longer the crisis lasts, the less money pet owners will have to feed their dogs. That’s when they began to host free pet food pick-up days. Pet owners in need stayed in their cars, while a group of volunteers filled up and distributed their plastic bins and buckets with dog food. This incredible group recognizes that we need our furry friends most right now.
While it is a stressful time, it is important to remind ourselves that this crisis has brought out the best in many people. We hope these inspiring stories brought a smile to your face and remind you, as we continue to say, that we will get through this together and with kindness.