New Year New Name

New Year New Name


Welcome everyone to our new website! Those of you who are used to seeing us as a different name (BFF) may be slightly confused. But bear with us for a second.

2017 has been a great year for us at Best Foot Forward. We laughed a ton, learned more and worked, and worked, and worked. We hosted home shows, packed internet orders, attended festivals and are now ready to take the business to the next level. 

And we’re hitting the ground running… or should I say walking very stylishly in a pair of beautiful artisan-made sandals? In order to do that effectively, we’ve decided to rebrand – from Best Foot Forward to RoHo.

RoHo in Swahili translates to kindness and spirit. And that’s what we’re all about. The spirit of this business is to be kind and do right for all. Kind to our consumers, kind to our artisans, kind to our colleagues and kind to the environment. 

Of course it’s our goal to deck women out in gorgeous shoes and other products, but we are kindness driven, it’s the spirit of this company. And every time we see the word or logo for RoHo, we want to be reminded of that. So for the time being, we will respond to both Best Foot Forward and RoHo, but we hope you’ll begin to remember us by our new name and the meaning behind it. 

Peace, Kindness and Fabulous Shoes,
Caleigh Hernandez
RoHo/BFF Founder

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