There is this new term in the fashion industry called “slow fashion”, which RoHo models itself after. This is the movement of designing, creating and buying garments for quality and longevity. Slow fashion encourages slower production schedules, fair wages, lower carbon footprints and (ideally) zero waste. For consumers who implement slow fashion principles, it is much less about how many clothes you have, but rather about the quality of the clothing you do have. Your products are an investment and last.
In contrast, fast fashion is about products going from the catwalk to retail stores as quickly as possible, regardless of the quality or impact on the environment or the people who make the clothes. But what are the real costs of disposable and cheap products?