Seven Ways to Be A More Conscious Consumer

This isn’t an exhaustive list, nor does it even come close. But here are a few steps we can all adopt regardless of age and income to be a more conscious consumer.

  1. Buy statement pieces. When you do go shopping, quality is more important than quantity. Buy items that will last and are versatile with your other clothing items. Treat clothing as an investment, something that will last you years. You don’t need ten pairs of jeans if you have two, quality pairs.

  2. Buy secondhand. The more you buy pre-loved, the less gets sent to our landfills or overseas. Plus, it’s fun to find fabulous deals on quality products. For those of you who feel uncomfortable with this, try it out! Reduce any stigmas you may encounter by encouraging your friends to do it too.

  3. Trade clothes with friends. If you get tired of a clothing item, trade it with a friend of a similar size! You get double the wardrobe for half the cost.

  4. Demand accountability from the brands you know and love. Let companies know you care. Read the fine print and demand supply chain transparency. See how your company treats women and how it pays its employees.

  5. Shop local. Yes, this can cost more money, so I’ll admit this can be exclusionary. But whenever possible, support local businesses. From boutiques to bakeries to bookstores, local gems won’t be around forever unless we support them. And farmers markets. Don’t forget about them.

  6. Reduce, Reuse, Recycle. We’ve all grown up hearing these. But they still hold true. Minimize waste, bring your own reusable bags, recycle paper & plastic, repurpose things that could be thrown away, turn off the lights when you leave the room. You know the drill. But every little bit counts!

  7. Tell others! Make it a social thing. Encourage people to adopt a few of these tips with you. Shopping (secondhand or otherwise) is always fun with a styling consultant!

Long story short: We can’t all do everything, but we can all do something. While these issues won’t solve issues like waste and low working wages for garment workers on their own, it’s a small step that can make a huge difference. And don't forget - RoHo is committed to it with you!

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